Infotainment Media Vids
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Product Placement Advertising In Our YouTube Videos
Get your product and/or service seen in a video that will last forever
Are you a self employed sole proprietor, small business, or independent startup? We can accommodate you and your budget! Utilizing video creators to introduce your product or service in front of a video creator's audience is a great way to tap into an established fan base.
The top 2 reasons product placement is valuable are:
1) You tap into a devoted fan base with a trusted personality
2) You are spared the expense of video production costs saving you money
2 million + views! Jeff 4 Justice is an ideal match for a company promoting socially responsible product and services such as:
• legal services
• health food products
• LGBT targeted products and services
Music Or Lose It is a newer YouTube channel and is an ideal match for a company promoting music related products and services such as:
• fashion
• festivals
• instruments
• music subscriptions
Talk & Travel TV is also a newer YouTube channel and is an ideal match for a company promoting travel and auto products and services such as:
• travel gear
• travel / tourist destinations
• auto accessories and services
Insights:
► Here are 3 examples of videos containing paid product placement:
· Bubble Wrap Battle | Dude Perfect https://www.youtube.com/watch?v=LoaEy7CCC1E 9,000,000+ views
· The Endless Beard https://youtu.be/mVnQ8v1WmXk?list=UU9VX0KXNH20x9MCH3xGjisg 200,00+ views
· How to Attract Love https://youtu.be/KJFT3KYDHdI 30,000 views
NOTE: The product placement videos shown above are NOT in any way affiliated with Infotainment Media Vids in any way and are listed only for the purposes of citing examples.
► Here are some insights on present advertiser product placement spending trends:
“Placements surged 12.8 percent to $6.01 billion in 2014, fueled by the growing value of television, digital and music integrations, as well as rampant DVR use and emerging telenovela opportunities, according to PQ Media analysts… “There is no advertising, marketing or consumer-driven media tactic that can match the durability, consistency or growth trajectory of product placement,”
Source: http://mobilemarketingwatch.com/pq-media-report-u-s-product-placement-revenues-on-a-roll-50718/
► Startup companies are utilizing product placement
ESalon, a Santa Monica company that makes and sells customized hair dye formula, turned to Famebit to find YouTubers who specialize in giving beauty tips to raise their brand awareness and educate consumers about their product. Women can go on eSalon and answer questions to get formula made specifically for their hair. It’s a product that takes some explaining, which makes a seven-minute video on a popular YouTuber’s channel the perfect marketing avenue for eSalon.
“We don’t have a ton of followers [on our own YouTube channel]. That’s why for us it makes a lot of sense to do a deal with someone through Famebit because they already have a significant number of followers,” said Graham Jones, eSalon’s chief operating officer. “As soon as they upload the video, we get instant exposure.”
Source: http://www.ibtimes.com/startup-famebit-connects-youtube-stars-advertisers-product-placements-videos-1785538
► Example of a major company that has done a YouTube product placement deal
Nestle Purina's Friskies cat food hooked up with Benny and Rafi Fine of YouTube act "The Fine Bros.," whose channel has more than 9 million subscribers. They approached Friskies about an April Fool's feature called "Cats React to Viral Videos," which has gotten more than 7 million views, nearly 250,000 likes and more than 37,000 comments.
"If you interrupt the story with an unrelated product message, that's when it doesn't feel right," said Shaun Belongie, senior brand manager at Friskies. "You have to ask, 'What do the Fine brothers bring to life? What are we trying to bring to life? Where is the convergence?'"
Source: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-branded-youtube-content-20140729-story.html
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